Lina was hired in 2004 to help transform Dubai's Channel 33 into a 24 hour, general entertainment, English-language pan-arab satellite TV station carrying the best in American and British programming and movies.
Since its launch, Dubai One has maintained its position as one of the top 2 English language channels in the region and has over the years incorporated originally produced talk and magazine shows as well as a nightly newscast. That shift has cemented its position as the go to channel for all that is new and happening in Dubai.